Depreciation - what is it, and how do I avoid it?

What is car depreciation and how can I minimise its effects? Our full guide gives you top tips on avoiding losing too much value from your car...

Maserati Quattroporte depreciation curve

Depreciation in the value of a car is as inevitable as death and taxes. The good news is that it's possible to identify the worst offenders and mitigate its effects.

Most cars lose between 50% and 60% of their value in the first three years of ownership. The rate of depreciation depends on several factors, which fall into three main categories: price, running costs and quality (perceived and actual).

What is car depreciation?

Depreciation is the difference between the amount you buy your car for and the amount you get back when you sell it on or trade it in.

It's worth remembering that most cars will take their biggest hit of depreciation in their first year of ownership, and it gradually slows down after the third year. By the time you've reached the eighth year of ownership, depreciation often reaches a standstill.

Depreciation is overlooked by many people when they buy a car because they tend to focus on fuel economy instead. While efficiency is important, choosing a car that depreciates slowly will save you more money in the long run than fewer trips to the petrol station.

How depreciation affects car finance payments

It's worth thinking about depreciation even if you're one of the majority of drivers who take out personal contract purchase (PCP) deals for new cars but don't buy them at the end of the term.

That's because the monthly payments you make on a PCP deal are calculated to cover the depreciation the car will suffer while you're driving it. As a result, cars that hold on to their value well should have lower monthly payments than models that are expected to depreciate a lot.

Similarly, if you take out a personal contract hire (PCH) agreement to lease a new car, your monthly payments are designed to cover the car's depreciation. That means that the less value the car is predicted to lose, the lower your payments should be.

Depreciation - what is it, and how do I avoid it?

How price affects depreciation

Residual car values are expressed as percentages of the original showroom price. In percentage terms, the depreciation variation between small and large cars might seem quite slight, but in terms of pound notes, the difference is considerable.

For example, depreciation of 55% on an £8000 city car equates to a £4400 loss of value, while the same percentage drop on a £40,000 luxury car means a loss of £22,000.

Perceived quality can make a big difference too. For a long time, French manufacturers have been trying to convince buyers that their premium cars can rival models from Audi and Mercedes – so far without much success.

The Peugeot 508 Fastback executive car retains only 39% of its original value after three years and 36,000 miles, while a comparable BMW 3 Series saloon will hang on to at least 45%. That's not to say the 508 is a bad car, but until large French cars can improve their perceived quality, the prognosis for depreciation-avoidance is gloomy.

How running costs affect depreciation

Fuel economy has a big influence on depreciation, especially at a time when petrol and diesel are more expensive than they had been for more than a year. Not surprisingly, large cars tend to suffer the most.

Big petrol-engined saloons can seem like an amazing bargain on the used market, but it's only a good deal if you can afford the running costs.

Servicing and parts for a luxury car that was £70,000 new will be based on the original premium price. That partly explains why smaller cars, including small cars and city cars, are so popular in the UK – the costs of running them are considerably lower.

Depreciation - what is it, and how do I avoid it?

How quality affects depreciation

Before internet access became so widely available, a car's perceived quality was more personal. Now, though, the huge amount of data and opinion we can find online has made it much more quantifiable.

It's easy to find out how many warranty claims or recalls a car has generated, and what owners have said about dealers when it comes to fixing problems. All that data – positive and negative – will affect a car model's depreciation.

In truth, there are very few bad new cars on sale today. With that in mind, misplaced negativity about large brands can work to the advantage of smart buyers.

Ford has worked tirelessly to lift its brand image, but there's still a distinction between the performance of its products (which is generally excellent) and the UK public's perception of their quality. The result for buyers – not just of Fords, but of most mainstream brands – is a big stock of great-value used cars and big discounts on new and nearly-new vehicles.

How to reduce the effects of depreciation

Once you know the causes of depreciation, you should be better prepared to reduce its effects when you buy a car. One obvious tactic is to choose an in-demand car with low running costs – a city car or supermini, for example.

They won't be right for everyone, though, so buyers should look at other ways to avoid plunging residual values. Measures you can take to reduce depreciation also include keeping a comprehensive record of service checks and MoT certificates, keeping your mileage low and keeping the car in good condition.

Part of the answer is to reduce depreciation percentages by buying your car for less in the first place. A great place to start is the What Car? Target Price (the maximum we think you should pay based on our constantly updated database).

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Read more: The fastest depreciating cars >>

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