Alfa advert 'misleading'

* Ad for special edition 147 * Model pictured dearer than headline price * Price difference 500...

Alfa advert 'misleading'

An advert for an Alfa Romeo 147 has been labelled as 'misleading' by the Advertising Standards Authority (ASA).

The ad in the national press had emphasised the special edition Collex13,950 price tag, however the model used to illustrate the advert actually cost 14,450.

Alfa Romeo believed the advert wasn't misleading because the text underneath the car had stated 'All from just 13,650' and that information in the ad's footnote had the price about the model featured in the photograph.

The ASA said: 'We acknowledged that the price of the model featured was given in small print at the bottom of the ad but considered that was likely to contradict the impression given by the headline and photograph that the model featured could be purchased for 13,950. We concluded that the ad was likely to mislead.'