The Ford Ka is renowned as a popular car among women motorists, but its makers have devised a cunning plan to get men interested in the new version when it goes on sale in November.
Step one was to secure the all-new Ka a starring role on the new James Bond film Quantum of Solace, ensuring it's seen by millions of cinema-goers when the film is launched on October 31.
Guaranteeing male attention, though, is the fact that the metallic gold Ka just happens to belong to the film's leading lady, Olga Kurylenko.
The striking Kurylenko plays Camille, a woman with her own personal mission and who quickly becomes an unlikely ally for Bond.
The Kas cameo in the saga continues Ford's relationship with the James Bond films, following the debut appearance of the new Ford Mondeo in the 2006 blockbuster, Casino Royale.
The all-new Ka will be seen in the metal for the first time at the Paris motor show on October 2.