Britain's biggest new car discounts revealed

Ahead of the introduction of the new '20' number plate on 1 March, exclusive research by What Car? shows which brands offer the best deals, with savings of close to 30% off list price possible...

Nissan Qashqai with Target Price logo

The introduction of the new '20' registration plate on 1 March inevitably means car sales are spiking right now, but don’t think it’s harder to make a saving as a result.

That seasonal fillip is factored into dealers’ targets, so there are still lots of bargains to be had. Indeed, data from What Car?'s New Car Buying service – which puts people in touch with dealers willing to match or beat our Target Price – shows that many manufacturers have significantly increased new car discounts ahead of this year’s plate change.

The average new car discount is 21.82% (or £840) greater than in the same period last year, with buyers able to save an average of £3199 when buying through What Car?.

Eight brands in the UK are offering new car buyers an average of more than 10% off list price, including premium manufacturers such as BMW and Mercedes. However, Citroën dealers have the biggest cash discounts, with the average buyer saving 16.44% (or £4431), while the biggest saving on any model is being offered by Fiat – almost 30% off.

Brands offering the largest discounts


Saving as a % of list price

Cash saving































Below we've listed the best Target Price deals currently available. In each case, we've noted the saving, and the percentage off the list price. And you can read more about each model, or see if a What Car? dealer in your area is prepared to offer an even bigger discount to secure your business, by clicking the relevant links.

Top 10 Target Price discounts

10. Volkswagen Touran 1.5 TSI Evo SE Family

Save money on a new Volkswagen Touran with What Car? >>

Volkswagen Touran 1.5 TSI Evo SE

Save £5666 / 19.28% from list price

List price: £29,395 | Price after What Car? discount: £23,729

Kicking off the list with a 19.76% saving off its list price is the Volkswagen Touran. If you need an MPV which can seat seven in comfort, then it's a fantastic choice. For years it's been one of our favourite seven-seaters, offering masses of space for people and luggage, a plush interior and good driving manners. This 1.5-litre petrol engine is our pick of the range, because it offers reasonably punchy acceleration, even with all its seats filled, while still keeping running costs sensible.

Read our full Volkswagen Touran review >>

9. Nissan Qashqai 1.5 dCi N-Connecta

Save money on a new Nissan Qashqai with What Car? >>

Nissan Qashqai

Save £5563 / 21.07% from list price

List price: £26,400 | Price after What Car? discount: £20,837

Despite being one of the founding fathers of the family SUV class, the Qashqai still sells in huge numbers, with this second-generation model offering a comfortable ride and smooth engines. The 1.5-litre diesel you get with this deal is ideal if you'll be covering big miles, but there are also good savings on the 1.3-litre turbo petrol, which is our current pick of the range.

Read our full Nissan Qashqai review >>

8. Nissan X-Trail 1.7 dCi Acenta

Save money on a new Nissan X-Trail with What Car? >>

Nissan X-Trail 2019 front tracking

Save £5875 / 20.40% from list price

List price: £28,795 | Price after What Car? discount: £22,920

Another Nissan takes the number eight slot, and there's more to the more to the X-Trail than the fact if offers two more seats than the Qashqai. In particular, this trim comes loaded with kit like high beam assist, front and rear parking sensors and dual-zone climate control.

Read our full Nissan X-Trail review >>

7. Vauxhall Grandland X 1.5 Turbo D SE

Save money on a new Vauxhall Grandland X with What Car? >>

New Vauxhall Grandland X vs used Audi Q5: which is best?

Save £5521 / 21.65% from list price

List price: £25,505 | Price after What Car? discount: £19,984

The Grandland X is the largest SUV Vauxhall makes and, as such, comes with a practical boot which should suit family needs. It's also well equipped, with dual-zone climate control, cruise control and automatic lights coming as standard. This 1.5-litre diesel-engined version accelerates strongly from low down in the rev range, meaning you'll have no trouble getting up to motorway speeds quickly.

Read our full Vauxhall Grandland X review >>

6. Seat Leon 1.0 TSI SE

2019 Seat Leon front

Save £4089 / 21.69% from list price

List price: £18,850 | Price after What Car? discount: £14,761

An all-new Leon going on sale later this year, but the current car is still a brilliant family hatchback, with tidy handling, low running costs and plenty of equipment. You might sniff at a 1.0-litre petrol engine, but the entry level 113bhp version is actually our pick of the range, offering peppy performance and returning decent fuel economy.

Read our full Seat Leon review >>

5. Citroën Grand C4 Spacetourer 2.0 Blue HDi 150 Flair Plus EAT8

Save money on a new Citroën Grand C4 Spacetourer with What Car? >>

Citroën Grand C4 Spacetourer front

Save £7738 / 22.12% from list price

List price: £34,980 | Price after What Car? discount: £27,242

Fewer and fewer people are buying traditional people carriers these days, but for large families who don't want an SUV and just want out-and-out practicality, they still make a lot of sense. The Grand C4 Spacetourer is among our class favourites, offering seating for seven and excellent visibility. Range-topping Flair trim gets you a panoramic roof and a reversing camera.

Read our full Citroën Grand C4 Spacetourer review >>

4. BMW 4 Series 435d xDrive M Sport Convertible

Save money on a new BMW 4 Series with What Car? >>

BMW 4 Series Convertible

Save £11,974 / 22.13% from list price

List price: £54,120 | Price after What Car? discount: £42,146

Fifth place on our list comes with a saving of more than £11,000. If you want to mix sharp looks with mile-munching ability, then this 435d version of BMW's 4 Series Coupé is for you. It’s the most powerful diesel-engined version of the 4 Series, and comes with four-wheel drive for added traction on greasy roads. We also like the 4 Series for its fun-to-drive nature, classy interior and the fact that it has genuine room for four on board.

Volkswagen Passat saloon front

Save £5669 / 22.16% from list price

List price: £25,580 | Price after What Car? discount: £19,911

The Passat is proof that you don't need to spend a great deal to get a top-notch executive car. It's got a spacious and plush interior and good cruising manners on the motorway, but also impresses with its frugal engines. This 1.5-litre petrol-engined version will suit you well if you won't be covering enough miles to justify a diesel.

Read our full Volkswagen Passat review >>

2. Citroën C4 Cactus 1.5 Blue HDi 120 Flair EAT6

Save money on a new Citroën C4 Cactus with What Car? >>

Citroen C4 Cactus front - 18 plate

Save £6472 / 26.84% from list price

List price: £24,105 | Price after What Car? discount: £17,633

The C4 Cactus has the look of an SUV but is, in fact, a family hatchback. It offers a comfortable ride and low running costs, and if you opt for the Puretech 110 petrol engine it's also smooth. That said, a cheap-feeling interior and fussy touchscreen infotainment system stop the C4 Cactus from being among our family car favourites. But more than £4000 off its list price helps its appeal.

Read our full Citroën C4 Cactus review >>

1. Fiat Tipo 1.4 Easy

Save money on a new Fiat Tipo with What Car? >>

Fiat Tipo front - silver

Save £4350 / 28.66% from list price

List price: £15,180 | Price after What Car? discount: £10,830

The car with the biggest discount of all, though, is the Fiat Tipo. A saving of almost 30% off the list price means it costs less than £11,000 to buy outright. Plus, this family hatchback offers a spacious interior, a big boot and comes with a generous amount of standard kit even in entry-level Easy trim. True, the Tipo isn't as good to drive as rivals, but this ultra-low price tag keeps it tempting.

Read our full Fiat Tipo review >>

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