Volkswagen's face-lifted and updated Phaeton is available to order now from 46,195.
That buys a standard-wheelbase version of VW's new-look luxury car with the 237bhp 3.0-litre V6 diesel engine.
A long-wheelbase model with the same engine costs 48,640, while the range-topping 444bhp 6.0-litre W12 petrol is priced from 78,685.
Standard equipment includes four-wheel drive, eight airbags, laminated glass, adjustable air suspension, leather seats, four-zone climate control and satellite-navigation with the option of Google Maps.
The car has a new look front and rear, while the cabin has new trim finishes, a new multi-function steering wheel and full colour display within the instrument cluster.