Jaguar tops JD Power ownership study

* Jaguar pips Lexus and Skoda in JD Power survey * Kia Sportage tops list of 118 cars * 18,000 owners surveyed, covering 27 car makers...

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What Car? Staff
30 May 2012

Jaguar claims the top spot in the JD Power and Associates/What Car? 2012 UK Vehicle Ownership Satisfaction Study (VOSS)SM, which is released today.

The British manufacturer dethrones Lexus, which drops to joint second place with Skoda after topping the results for the past 11 years.

'This is a great accolade for everyone at Jaguar,' said What Car? editor-in-chief Chas Hallett. 'This study shows that customers are really satisfied with their Jaguars, a hugely important feat for any car maker.'

Honda is fourth in the rankings, which are drawn from the evaluations of almost 18,000 online interviews of UK car owners. Mercedes-Benz comes fifth, while Toyota, Audi, Volkswagen, Volvo, BMW, Nissan and Land Rover are all placed above the industry average.

The study also reveals the ratings of 118 individual models, with the Kia Sportage posting the top score for customer satisfaction. The Vauxhall Vectra sits at the opposite end of the scale, behind the Nissan Pixo.

The winners in each category are as follows:
Toyota iQ Best city car
Honda Jazz Best supermini
Skoda Octavia Best small family car
Toyota Prius Best family car
Lexus IS Best compact executive
Jaguar XF Best executive car
Volkswagen Scirocco Best sports and cabrio car
Mercedes B-Class Best MPV
Kia Sportage Best compact SUV
Lexus RX Best large SUV.

The study measures customer satisfaction with the vehicle and dealer service, which is based on evaluation of 66 attributes grouped in four key measures. In order of importance, they are:
vehicle appeal (31%), which includes performance, design, comfort and features;
vehicle quality and reliability (22%);
ownership costs (25%), which includes fuel consumption, insurance and costs of service/repair;
dealer service satisfaction (22%).

The 2012 UK Vehicle Ownership Satisfaction Study (VOSS) is based on the evaluations of almost 18,000 online interviews from UK car owners after an average of two years of ownership. The study was fielded in December 2011 and January 2012.

The annual JD Power and Associates/What Car? study gives consumers access to reliable and accurate information about many vehicle models, and helps manufacturers provide high levels of satisfaction to their customers.

Read the full JD Power and Associates/What Car? 2012 UK Vehicle Ownership Satisfaction Study