Many of the people who called in to the whatcar.com video diary room condemned the no-shows.
'I'm disappointed that VW isn't here I wanted to see the new Scirocco,' said one. 'There are no Audis here and no BMWs. Where did they go?' asked another.
A survey carried out by the event organisers, Imie, supported this. 'The feeling seemed to be that "the British public is good enough to sell to, but not good enough to show to",' Imie said.