Best new car discounts: April 2024
Want to save big money on your next car? Save more than 20% on the list price with our unique Target Price discounts, available on everything from sports cars to SUVs...
If you're worried about negotiating a discount on your next new car, then fear not – our monthly Target Price deals are here to help.
Target Price is unique to What Car? and represents the most we think you should pay for any given car. Our team spends all day haggling with car makers on your behalf, and the best prices they can achieve are printed online and in What Car? magazine.
Most of the dealers on our free New Car Deals platform will match Target Price, and if they don't, we'll highlight it to them and to you. In some cases, you could save even more than the Target Price, so it's always worth checking.
Here, we're highlighting the 10 best Target Price savings for March by percentage – so if you're looking to save a bundle on your next car, read on.
Strengths
- Decent range between charges
- Fun to drive around town
- Stacks up well financially
Weaknesses
- Tiny rear seats
- Noisy on the motorway
- Rivals have longer electric ranges
Model 42kWh 500 | List price £31,195 | Target Price £24,833 | Saving £6362 | Percentage discount 20.4%
Electric cars are often seen to be big and bulky, but not the Fiat 500 Electric. It’s one of the smallest you can buy, which makes it ideal for navigating city streets. What's more, the instant power from the electric motor makes it surprisingly good fun to drive, with the more powerful 117bhp electric motor on this version managing 0-62mph in 9.0sec. The official range of 199 miles (from this 42kWh model) makes it fairly useable, too, although it can't go as far as the MG4 SE officially.
Read our in-depth Fiat 500 Electric review
Our pick: 1.2 Turbo GS 5dr Auto
Strengths
- Impressive refinement
- Well equipped
- Grunty yet frugal petrol engines
Weaknesses
- Mediocre boot space
- Quicker depreciation than rivals
- Not particularly sharp to drive
Model 1.2 Turbo GS | List price £29,895 | Target Price £24,633 | Saving £5262 | Percentage discount 17.6%
This discount on the Vauxhall Mokka is difficult to ignore, because it makes a previously pricey small SUV great value. Indeed, the version quoted here is very well equipped, and includes heated front seats, a heated steering wheel and a 12.0in digital driver's display as standard. On top of that, you get the punchy yet frugal 128bhp 1.2-litre petrol engine – our pick of the range. We also rate it highly when it comes to ride comfort and refinement, although it's not quite so strong when it comes to practicality. Rivals, including the Ford Puma and Skoda Kamiq, have bigger boots.
Read our in-depth Vauxhall Mokka review
Strengths
- Very comfortable for a small car
- Smart and high-quality interior
- Punchy and frugal 1.2 Puretech 100 petrol engine
Weaknesses
- Steering wheel design can cause issues
- So-so infotainment system
- Not much fun to drive
Model 1.2 PureTech 100 Allure | List price £23,160 | Target Price £19,366 | Saving £3794 | Percentage discount 16.4%
The Peugeot 208 is one of the more stylish small cars, with a sharp exterior design and a well-finished interior. This 129bhp 1.2-litre petrol engine is very good when it comes fuel economy, too, plus it's livelier than equivalent engines in the Renault Clio and VW Polo. We think Allure trim is the best value option; it gives you full LED headlights, front and rear parking sensors and a 10.0in digital driver's display as standard.
Read our in-depth Peugeot 208 review
Our pick: 1.0 TSI 95 FR 5dr
Strengths
- Great to drive
- Roomy by class standards
- Strong TSI petrol engines
Weaknesses
- Lots of road noise
- Resale values could be better
- Firm ride in FR versions
Model 1.0 TSI 95 FR | List price £22,105 | Target Price £20,427 | Saving £1678 | Percentage discount 7.6%
With the Ford Fiesta now discontinued, the Seat Ibiza takes up the mantle of being the most fun small car to drive. It feels composed and sophisticated in the corners, plus this 94bhp 1.0-litre petrol engine provides plenty of pulling power when accelerating from a standstill. On top of those factors, the Ibiza is well priced, spacious and very well equipped; this FR version comes with a 9.2in touchscreen, dual-zone climate control and rain-sensing wipers as standard. It also features a sportier suspension set-up than entry-level versions, so you can make the most of the Ibiza's sharp handling in the corners.
Read our in-depth Seat Ibiza review
MG4
Our pick: 125kW SE EV 51kWh 5dr Auto
Strengths
- Incredibly well priced
- Competitive range between charges
- Long warranty
Weaknesses
- Some interior materials disappoint
- Slightly unsettled ride
- Infotainment system is fiddly
Model SE | List price £26,995 | Target Price £25,064 | Saving £1931 | Percentage discount 7.2%
The MG4 is brilliant value for money – and not just for an electric car. It has a competitive range, quick charging speeds and roomy rear seats. This SE version even comes loaded with kit, and includes adaptive cruise control and rear parking sensors as standard. It also comes with vehicle-to-load charging (V2L), which allows you to use the car's battery to power an appliance with a three-pin plug. Some rivals are more comfortable to drive, but they more expensive.
Read our in-depth MG4 review
Our pick: 1.6 GDi Hybrid Advance 5dr DCT
Strengths
- Low CO2 emissions (Hybrid)
- Generous standard kit
- Good infotainment system
Weaknesses
- Low speed ride can be fidgety
- Boot could be bigger
- Depreciates faster than rivals
Model 1.6 GDi Hybrid Advance | List price £30,385 | Target Price £28,546 | Saving £1839 | Percentage discount 6.1%
The Hyundai Kona is available with petrol, hybrid and fully electric power options, but out of the three, we think the hybrid model is the one to go for. It's cheaper to buy than the Hyundai Kona Electric, plus it's quicker, more refined and more efficient than the petrol version. Not matter which engine option you go for, though, Advance trim is the best option for the Kona; it's the entry-level trim, and yet it still gives you automatic LED headlights, tinted rear windows, a 12.3in digital driver display and dual-zone climate control.
Read our in-depth Hyundai Kona review
Our pick: 1.0 EcoBoost Hybrid mHEV 155 ST-Line DCT 5dr
Strengths
- Great fun to drive
- Remarkable blend of performance and fuel economy
- Big and cleverly designed boot
Weaknesses
- Rear space is adequate rather than outstanding
- Visibility could be better
- Volkswagen T-Roc is more comfortable and quieter
Model 1.0 EcoBoost Hybrid mHEV 155 ST-Line | List price £29,250 | Target Price £27,730 | Saving £1520 | Percentage discount 5.2%
The Puma is a very impressive small SUV thanks to its fun driving manners, efficient engines and practical interior. The mild hybrid 153bhp petrol engine is our pick of the range; it can go from 0-62mph in a swift 8.5sec, plus it should be able to average more than 40mpg (we managed 45.1mpg during our Real MPG fuel economy test). ST-Line is our recommended trim; it includes sporty exterior styling and a 12.3in digital driver's display as standard, plus it adds more supportive front seats.
Read our in-depth Ford Puma review
Our pick: 1.5 [132] Exclusive-Line 2dr
Strengths
- Good ride and handling balance
- Performance suited to UK roads
- Low running costs
Weaknesses
- Not much head room for tall drivers
- Limited storage
- Driving position would benefit from greater range of adjustment
Model 1.5 [132] Exclusive-Line | List price £30,015 | Target Price £28,456 | Saving £1559 | Percentage discount 5.2%
If you’re looking for the most amount of fun for your money, the Mazda MX-5 is a great choice. It’s small, light and very nimble, so it doesn’t need a huge amount of power to get by. As a result, we think the 130bhp 1.5-litre engine is the best option for it; it’s a lively engine and a joy to push hard. Plus, it comes with a slightly more comfortable suspension set-up. In terms of standard kit, the mid-level Exclusive-Line trim is the best value, and includes niceties such as leather seats and adaptive LED headlights.
Read our in-depth Mazda MX-5 review
Our pick: 1.5 C Exclusive 5dr Auto
Strengths
- Gutsy engines
- Spacious and flexible rear seats
- Competitively priced
Weaknesses
- Awkward driving position
- Fiddly infotainment system
- Interior quality could be better
Model 1.5C Exclusive | List price £31,850 | Target Price £30,688 | Saving £1162 | Percentage discount 3.6%
Mini has recently launched a new Countryman, and you can already get a good discount on our favourite version. It features a 168bhp 1.5-litre petrol engine that pulls eagerly from low revs, plus it can whisk you from 0-62mph in a respectable 8.3 seconds. That's not bad considering this Mini isn't exactly mini; the Countryman has a vast interior with plenty of rear seat space. We think the mid-level Exclusive trim is worth paying extra for, because it gives you a plusher interior, a heated steering wheel and a better choice of exterior paint colours.
Read our in-depth Mini Countryman review
Our pick: 3.0 D300 X-Dynamic S 110 5dr Auto
Strengths
- Comfortable on the road, excellent off it
- Up to eight seats
- Slow depreciation
Weaknesses
- Higher trim levels are very pricey
- Fuel economy and CO2 emissions are poor
- Tiny boot in 90 models
Model 3.0 D300 X-Dynamic S 110 | List price £65,835 | Target Price £64,071 | Saving £1764 | Percentage discount 2.7%
Our 2024 7-seater of the Year, the Defender is one of the most versatile SUVs money can buy. That’s helped by the fact it’s available in three bodystyles, including this seven-seat 110 version, which is our favourite. It can sit seven people very comfortably, with even the third row of seats offering a good amount of head and leg room. While there's a choice of plug-in hybrid, six-cylinder or eight-cylinder engines, we think the 296bhp six-cylinder diesel engine (the D300) is the best match for it. It's a very strong performer – even when the car is fully loaded with people and luggage.
Read our in-depth Land Rover Defender review
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FAQs
Generally speaking, discounts are at their highest in January and February, since these are typically slow months for new car sales, meaning car makers will offer larger discounts to tempt buyers through the door.
Depending on what sort of car you're looking for, though, the answer could change. If you're in the market for a convertible, for example, you could save more by buying one out of season, in the winter.
It's also worth keeping an eye on March and September, since these months are when the number plates given to new cars update – and some car makers will offer discounts related to getting the 'new registration'.
You can buy a new car with cash, by leasing, by using hire-purchase or on a PCP finance deal. Which version is best for you will ultimately depend on your individual circumstances, but there's a good reason why more than 80% of new car sales in the UK are made using PCP – doing so gets you into a new car for a low monthly price.
PCP works by only making the buyer finance a proportion of the car's total value – in this case, the value it's likely to lose during the duration of your contract. At the end of your PCP agreement, you can opt to buy the rest of your car outright, or you can hand it back to the dealer and take out a new contract.
Car manufacturers regularly rotate their best offers, making it hard to pinpoint those car makers who regularly offer such deals. They're tempting, though – a 0% finance deal can save you thousands over the cost of a typical four-year contract.
This is tricky to narrow down, but Fridays are generally good bets for high discounts – especially if you're also timing your purchase to coincide with the end of the month, or the end of a sales quarter. Typically speaking, dealers will be happy to offer larger discounts if it helps them to meet their sales target.
Conversely, since Saturday and Sundays typically yield the highest footfall for dealers thanks to weekend buyers, these typically aren't the best days to go searching for a higher-than-average new car discount.
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