Well, on the evidence of the Sexy Green Car Show, yes they can - both in the future, and now.
Perhaps the best indication of this comes from Honda, which announced this week that it is going to put 'an affordable hybrid family car' into production next year.
Honda has been making the hybrid Insight for almost 10years now, selling 270,000 cars up to now. When it launches its new hybrid next year, it is targeting annual sales of 200,000 cars.
Make no mistake, even if you won't be joining the queue for an Axon, green technology is going to be at the heart of our lives in years to come.