All Q7s are well equipped, so we’d take the entry-level SE trim over the more expensive S line version.
The SE model gets most of what you would expect on a car in this price bracket, including satellite-navigation, Bluetooth, dual-zone climate control, part-leather, fully electrically adjustable front seats, 19in alloy wheels, a powered tailgate, voice control and xenon headlights.
The jump in cost to S line is substantial, for which you only get a more sporty styling package, 20in alloy wheels, rear climate control, LED headlights and sports seats. We wouldn’t bother unless you really want the more imposing looks.
We’d certainly recommend the adaptive air suspension, though, which improves ride quality quite a bit. Audi’s Virtual Cockpit 12.3in screen, which replaces the standard analogue instrument binnacle, is also worth adding.
If you’re a nervous parker, the Parking Assist Pack includes a surround-view camera and an autonomous parking system. Full-leather seats are a desirable feature in this class, so adding them can help future resale values.
The e-tron comes with more kit, including leather seat trim and the Virtual Cockpit as standard, as well as keyless entry.
Meanwhile the SQ7 has all that, plus adaptive air suspension and a rear camera, along with unique 20in alloy wheels and big exhausts for a more dramatic look.