The regular Q7s are priced slightly above the Volvo XC90, but are still considerably cheaper than the Range Rover Sport or even the equivalent Discovery, for that matter. Discounts are available from dealers if you’re prepared to haggle, while resale values are predicted to be strong and compare well with those of other premium-badged SUVs.
The Q7 is only available with six and eight-cylinder diesel engines, so isn’t as frugal as the rival Volvo XC90. Higher CO2 emissions make the Audi pricier to run as a company car, too, although not by a huge amount. The e-tron might be cheaper to run, but it’s costly to buy, albeit not as pricey as the SQ7.
Insurance costs are a little higher than average, but the Q7 is relatively affordable to service thanks to long service intervals and Audi’s fixed-priced deals.
Audi Q7 equipment
All Q7s are well equipped, so we’d take the entry-level SE trim over the more expensive S line version.
The SE model gets most of what you would expect on a car in this price bracket, including satellite-navigation, Bluetooth, dual-zone climate control, part-leather, fully electrically adjustable front seats, 19in alloy wheels, a powered tailgate, voice control and xenon headlights.
The jump in cost to S line is substantial, for which you only get a more sporty styling package, 20in alloy wheels, rear climate control, LED headlights and sports seats. We wouldn’t bother unless you really want the more imposing looks.
We’d certainly recommend the adaptive air suspension, though, which improves ride quality quite a bit. Audi’s Virtual Cockpit 12.3in screen, which replaces the standard analogue instrument binnacle, is also worth adding.
If you’re a nervous parker, the Parking Assist Pack includes a surround-view camera and an autonomous parking system. Full-leather seats are a desirable feature in this class, so adding them can help future resale values.
The e-tron comes with more kit, including leather seat trim and the Virtual Cockpit as standard, as well as keyless entry.
Meanwhile the SQ7 has all that, plus adaptive air suspension and a rear camera, along with unique 20in alloy wheels and big exhausts for a more dramatic look.
Audi Q7 reliability
The latest Q7 was too new to appear in our most recent customer satisfaction survey, but the previous generation car did feature and failed to impress. We’re hoping this latest model proves considerably more dependable.
Audi as a brand doesn’t fair well for reliability either; it finished 34th out of 37 manufacturers in the most recent What Car? reliability survey.
Still, it’s reassuring that the Q7 comes with a three-year, 60,000-mile manufacturer’s warranty as standard, and for a fee Audi will allow you to extend the warranty for up to five years and 90,000 miles.
Audi Q7 safety & security
Euro NCAP awarded the Q7 a five-star safety rating. All versions come with active safety equipment including automatic emergency braking, which alerts you to potential frontal collisions with cars or pedestrians, and applies the brakes if necessary. The Q7 also has tyre pressure monitors and stability control as standard.
Passive safety comes in the form of standard front and side airbags, plus curtain airbags that protect those in the front and middle seats. There’s no driver’s knee airbag, but rear side airbags, for the middle-row passengers, are on the options list.
All six passenger seats have Isofix child seat mounting points, and the Q7 also comes with a warning triangle and first aid kit. Optional safety kit includes adaptive cruise control, as well as a Trailer Assist system to help out with towing.
Thatcham awarded all versions of the Q7 five stars (out of five) for resisting being stolen, and four stars for guarding against being broken in to.
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The cheaper of two trims gives you plenty of standard kit. Standard features include sat-nav, Bluetooth, dual-zone climate control and xenon headlights, so it’s our preferred trim level.
This range-topping trim brings more aggressive styling including chunkier bumpers and side skirts. Equipment upgrades over the SE include 20in alloy wheels, privacy glass, rear climate control, LED headlights and sports seats.
The e-tron adds virtual cockpit, LED head and tail lights, e-tron specific styling and the plug-in hybrid system. It costs a lot more than even an S line 272 so it’s only worth considering if the hybrid system is going to save you a lot of money.
This is currently the most expensive Q7 so you do get a few additional toys. On top of the thumping V8 engine, you get sports tuned air-suspension, virtual cockpit, front sports seats with S line badging, 4-zone climate control and LED lighting.