All Q7s are well equipped, so even the entry-level SE version shouldn't be dismissed. You get most of what you'd expect from a car in this price bracket, including satellite navigation, dual-zone climate control, leather seats, 19in alloy wheels, a powered tailgate and xenon headlights.
The jump in cost to S line is substantial but gets you a sporty styling package, 20in alloy wheels, rear climate control, LED headlights and sports seats. This is the entry point for our favoured 268bhp V6 diesel engine, although we’d still recommend paying extra for adaptive air suspension, which markedly improves ride quality. Audi’s Virtual Cockpit 12.3in screen, which replaces the standard analogue instrument binnacle, is also worth adding.
The e-tron comes with more kit, including Virtual Cockpit as standard, as well as keyless entry. Meanwhile, the SQ7 has all that, plus adaptive air suspension and a rear camera, along with bespoke 20in alloy wheels and big exhausts for a more dramatic look.
Black Edition and Vorsprung trims are dripping with luxuries but are very expensive. There's also a question mark hanging over how well these models ride on their standard sports air suspension and huge alloy wheels.