Will it be breakthrough success at the third attempt for Mercedes-AMG? That’s very much what the executive brass at the famous Mercedes tuner turned factory performance arm will be hoping, with what becomes only the third bespoke model line in its history: the Mercedes-AMG GT 4-door coupé.
This car is intended to broaden the reach and market coverage of the Mercedes brand up at its most rarified hierarchical showroom level. AMG-tuned versions of Mercedes’ more humble saloons and estates have been available for decades, but never before has there been a top-level AMG-only model from the firm – one at the level of the GT sports car and the SLS before it – that combines space, pace and desirability quite like the GT 4-door.
In that sense, the GT 4-door sounds like something daring and new. In other ways, as we’ll go on to explain, it’s a car that ought to feel familiar to AMG brand regulars. Being a go-faster luxury four-door coupé, it’s also a rival for upper-level versions of the Porsche Panamera, Audi A7 Sportback and Aston Martin Rapide S.