Britain’s least & most discounted car brands

We take a look at all the cars currently being offered with the largest amount of money off list price...

Everyone likes a bargain.Image 1 of 21

That’s no surprise. But what might be is that many of Britain’s favourite car brands also offer tempting discounts off list prices. Exclusive research by What Car? shows which offer the largest difference between recommended prices and What Car? Target Price – the price we think you should expect to pay.

Our data shows the average finance saving on a new car in December is £4102 – or a cool 11.55% off the list price.

First of all, let’s look at the least discounted car brands: