The Renault Zoe and Kangoo van EV will be offered with the option to buy the battery, rather than lease it. Currently, Renault only allows owners to lease the battery, for a monthly cost.
The move is expected to generate another sales kick, especially in the fleet sector. Zoes and Kangoos bought under the new 'full purchase' scheme will carry special 'i' badging to underscore the fact that their residual value is different from cars with leased batteries.
Renault will continue to offer the leasing option because it suits many customers and brings extra safeguards, such as recovery if the car is immobilised on the open road because the battery has run flat.
However, between now and the end of January, Renault is lowering battery leasing costs, typically from £70 to £50 a month for a Zoe that does 7500 miles a year.
This lower monthly cost is about equal to the cost of fuelling an equivalent diesel car for 6650 miles, Renault claims.
UK sales of the Zoe hatchback and Kangoo van are set to rise by around 50 per cent in 2014, and the company hopes these changes will give sales another boost.