Volvo boss Hakan Samuelsson has admitted the firm is trialling selling cars on the internet with the initial sale of 1927 special edition versions of the new Volvo XC90.
The online sale, which begins on September 3, is for the Volvo XC90 First Edition. The number of cars being sold celebrates the year Volvo was created, and marks the global limit for how many First Edition XC90s will be made. UK buyers will be able to buy a D5-engined car with every possible option specified, plus 21-inch alloys and a unique interior design, for £68,785.
Customers must place their orders through a dedicated website, and Samuelsson has admitted the success of the project could lead Volvo to take more orders online, with deliveries and servicing then carried out through its dealership network.
'We are interested in being leaders in the industry in terms of online sales,' said Samuelsson. 'We know that some customers don’t like the dealer experience, and we know that many people happily use e-commerce now, so this is one idea we’re looking at.
'The key is that the dealer network will still be central to the process. We can do this only with their co-operation. If this process works, then I can see us expanding the plan. It is ideal for people who want very specific kit on their car rather than people willing to buy from stock, but if we make that process clear, simple and hassle-free, it could be interesting.'