More of the UK's car buyers are prepared to haggle on the price of a new car as the recession bites, according to new research.
The survey, carried out for Sainsbury's Finance, has revealed that the percentage of would-be buyers who are prepared to haggle has increased from 79% in August 2008 to a current figure of 90%.
However, the UK's car buyers still need to improve their bartering skills, as the report has also exposed that a third of them are prepared to haggle only slightly.
The unwillingness to haggle hard could mean car purchasers are paying up to 200 million a year too much for cars, according to the research.
The report says buyers should be aiming for an average discount of around 1780, a figure that's double what could have been expected in 2001.