Peugeot rolls out in-car artificial intelligence

Advanced AI integration from ChatGPT will be available on all new Peugeot models from tomorrow...

Peugeot 408 LT front 3-4

All Peugeot cars and vans will feature artificial intelligence (AI) technology, allowing drivers to have real conversations with their vehicles, including to set sat-nav directions.

More than 5,000 drivers have signed up for the service since its launch at the beginning of February, leading Peugeot to double the size of the rollout. Peugeot has also confirmed that the technology will be free to use for six months, after which drivers will have to pay to use it. The cost is yet to be announced.

The system is supported by one of the best-known AI platforms, ChatGPT, and integrates with Peugeot’s i-Cockpit instrument and infotainment system and its voice control system. Drivers and passengers can ask the system all manner of questions whilst parked or on the move, and can program the car’s navigation system.

For example, a video shown by Peugeot features a driver asking his car’s system about a Picasso painting, following this with where he could see the painting, what other artwork is there – then instructing the car to plot a route to the art gallery.

The system could equally be used to find customer reviews of restaurants or ask about specific landmarks, then navigate the driver directly there.

Peugeot bosses also revealed that Chat GPT could be used to generate quizzes on virtually any topic to keep car occupants entertained while its electric models are charging.

The system has been designed for the driver to have conversations using natural language, reducing distractions while keeping their hands on the steering wheel and their eyes on the road ahead.

Voice control

Over-the-air updates will be used to download the necessary software onto Peugeots equipped with i-Cockpit technology, or owners will be able to access it via the MyPeugeot smartphone app.

While voice control technology is offered through third party apps, such as Google Maps or Spotify, and through both Apple CarPlay and Android Auto, Peugeot's ChatGPT technology enables the driver to perform a far wider range of operations than previously possible.

The UK is one of five countries to participate in the initial trial, with the technology being rolled out more widely later in 2024.

The announcement was made alongside plans for an eight-year warranty for the new Peugeot e-3008.

Peugeot cars available with AI technology:

Peugeot 208

Peugeot 2008

Peugeot 308

Peugeot 308SW

Peugeot 408

Peugeot 508

Peugeot 508 SW

Peugeot e-3008

Peugeot e-Rifter

Peugeot e-Traveller

Peugeot e-Partner

Peugeot e-Expert

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