With the revolutionary zeal historically associated with the French, the latest Peugeot 508 sees the car transformed from a staid four-door saloon into a striking and low-slung five-door coupé.
Peugeot calls it a fastback, the very term evoking associations with the dashing Jaguar E-Type and Ford Mustang.
Neat styling touches include frameless side windows and daytime running lights that drip down vertically into the front bumper. Meanwhile, the rear lights are enclosed within a horizontal bar that runs the full width of the car.
It all ensures the 508 exchange its middle management image for bang-on-trend, Volkswagen Arteon-style modernity, and should help it appeal to those looking for something a little different in the executive car class.
In the past, you would have also gone to Peugeot for an enjoyable drive. And while this reputation has long since faded, recent offerings such as the 3008 and 5008 SUVs have suggested that the brand is once again building fine cars.
Peugeot will no doubt be delighted if the 508 is half as successful as those models, and it will certainly need to be more than just a pretty face to succeed given the strength of the competition.
In this review we'll look at how the 508 stacks up. Or to see how much you can save on a new Peugeot, go to our New Car Buying site.