Fans of the modern SUV have an awful lot to thank Land Rover for. Over the past 70 years, the British brand has been right at the heart of transforming what started life as a military workhorse into something achingly desirable that you'd be proud to park on your driveway.
But there's little room for sentiment in the cut-throat world of car sales. Land Rover may have a bigger heritage to shout about than its rivals, but that's unlikely to persuade you to part with your hard-earned cash if there's something demonstrably better on offer at the same price. Put simply, the new Discovery needs to be brilliant to tempt you away from other luxury SUVs such as the Audi Q7 and Volvo XC90.
Like both of those rivals, the Discovery is a whopping great seven-seater that sits above the company's smaller Discovery Sport and below the similarly sized but much more expensive Range Rover Sport. To that end, it should appeal to families who are more concerned about space, practicality and go-anywhere ability than the finer nuances of luxury and performance.