Costs & verdict
Everyday costs, plus how reliable and safe it is
The Toyota Prius makes the most sense when considered as a company car. Low CO2 emissions mean that it undercuts the benefit-in-kind (BIK) tax costs of most diesel rivals, and by some margin, while low leasing costs will also appeal to fleet providers.
If you’re a private buyer, there are serious incentives, too. Granted, the Prius costs more to buy than a Volkswagen Golf, but has excellent resale values, low servicing costs and very good average fuel economy – in our real-world True MPG tests it managed an admirable 50.5mpg, and, judging by official figures, adding four-wheel drive will make little noticeable difference to running costs. All of the above make the Prius a sensible long-term private buy, and it beats the Hyundai Ioniq on price and standard equipment.