The interior layout, fit and finish
The DS 7 has a stylish interior with interestingly shaped switches, snazzy trims and dashes of shiny chrome. Even entry-level Performance Line has swathes of Alcantara covering the dash, with full leather available as a (pricey) option.
The most dominating feature isn't the exotic materials or rakish centre console, though. It’s the combination of a 12.0in infotainment touchscreen and the 12.3in customisable digital instrument display.
The digital instrument display is customisable through the main infotainment screen, allowing you to show the information most useful to you, including a large sat-nav map.
In terms of quality, the DS 7 interior is hit and miss. It looks rather opulent, but when you examine it more closely, you’ll find that the lower reaches of the dashboard are covered in hard, scratchy surfaces (the same can be said for a number of its rivals.
Most of the 'chrome' is actually plastic – which is not what buyers will be expecting in an SUV aiming for premium status, let alone rivals like the Audi Q5, BMW X3 and Volvo XC60 from the large SUV class that high-end versions of the DS 7 end up being priced against.
On the plus side, DS gives you plenty of adjustment for the driver's seat and steering wheel, so getting comfortable shouldn't be an issue for the driver, especially on plush trims that come with heated and even massaging seats. Visibility is good in all directions. Rear parking sensors come as standard on every version, and mid-range Performance Line + adds front sensors and a reversing camera.