Best new car discounts: September 2024
If you're worried about negotiating a discount on your next new car, fear not – our monthly Target Price deals are here to help.
Target Price is unique to What Car? and represents the most we think you should pay for any given car. Our team spends all day haggling with car makers on your behalf, and the best prices they can achieve are printed online and in What Car? magazine.
Most of the dealers on our free New Car Deals platform will match Target Price, and if they don't, we'll highlight it to them and to you. In some cases, you could save even more than the Target Price, so it's always worth checking.
Here, we're highlighting the 10 best Target Price savings for September by percentage – so if you're looking to save a bundle on your next car, read on.
Strengths
- Strong performance
- Comfortable ride – even on 20in alloys
- Great driving position
Weaknesses
- Relatively heavy depreciation
- Rivals have more rear space
- Grabby brake pedal response
Model EV60 Evolution | List price £33,995 | Target Price £28,345 | Saving £5650 | Percentage discount 16.6%
With new electric cars becoming more affordable, cars like the Renault Megane – which was launched in 2022 – must keep up with the fresh competition. For this reason, you can now get a huge saving through our Target Price discounts - indeed it's currently the biggest new car discount on What Car?.
If you choose the Megane, you'll be getting an impressive electric car. It's particularly good on the motorway, where the interior is well insulated from road noise, making it a very easy car to do lots of miles in. Speaking of which, the Megane can travel up to 285 miles officially between charges, which is similar to an MG4 Long Range (281 miles).
All Meganes come with plenty of kit as standard, too, which is why the entry-level Evolution trim is our favourite. It comes with keyless entry, full LED headlights, heated front seats and a heated steering wheel as standard.
Read our in-depth Renault Megane review
What is What Car? best price?
The What Car? best price shows you the cheapest way to buy your new car, whether it's by choosing an in-stock car through our partner Autotrader or placing a factory order.
Available now from: £26,995
RRP from: £32,795
About our price indicator
What Car? indicative Personal lease example (subject to status)
comfort range 60kWh techno Hatchback 5dr Electric Auto (11kW Charger) (220 ps)
| Expected annual mileage | 5000 |
| Term months | 48 |
| Deposit months | 12 |
| Monthly payment | £316.37 |
| Initial payment | £3,796.44 |
Step-by-step
Leasing works a bit like a long-term rental. You drive it, but you don’t own it.
- Choose your car, pick your terms and apply for lease credit online
- Pay monthly rental payments for your chosen term length
- Drive it, enjoy it, then give it back at the end
What you get
When you lease with Autotrader you get all of this:
- Full manufacturer’s warranty
- Road tax and roadside assistance included
- No admin fees
- Free returns within 30 days*
- Lower total monthly cost than PCP/HP
- No balloon payments
- Road tax included
Strengths
- Competitively priced
- Comfortable (though floaty) ride
- Plush interior
Weaknesses
- Roly-poly handling
- Boot on the smaller side for such a big estate car
- PHEV sits in a higher tax band than some rivals
Model 1.2 PureTech 130 You | List price £29,440 | Target Price £25,279 | Saving £4161 | Percentage discount 14.1%
Considering how big and spacious it is, the Citroën C5 X is great value – especially with our Target Price included. Indeed, this estate car/SUV hybrid is very long, so you won’t be surprised there's lots of leg room in the back seats, with enough space to compete with the limo-like Volkswagen Passat. While the boot isn't as big as that car's, at 545 litres there's enough room to cater for most families' needs.
The version quoted here is powered by the entry-level 1.2-litre petrol engine. It's a small but punchy, and it pulls this big car surprisingly well, with 0-62mph taking 10.4sec. It should be cheap to run, too; officially, it can average 48.1mpg.
Read our in-depth Citroën C5 X review
What is What Car? best price?
The What Car? best price shows you the cheapest way to buy your new car, whether it's by choosing an in-stock car through our partner Autotrader or placing a factory order.
RRP from: £28,980
Our pick: 3.0 BiTurbo Competition Steptronic M xDrive Euro 6 (s/s) 2dr
Strengths
- Staggering straight-line performance
- Incredibly capable
- Classy interior
Weaknesses
- Loud, but could sound more evocative
- Needs to be driven hard to come alive
- Expensive to buy
Model xDrive 530 Competition M | List price £87,495 | Target Price £76,204 | Saving £11,291 | Percentage discount 12.9%
Performance cars without electrically-assisted engines will soon become a thing of the past. And that's a shame, because the engine in the BMW M4 is fantastic: it's an absolute brute of a 503bhp twin-turbo 3.0-litre six-cylinder petrol engine, with 0-62mph dispatched in just 3.8sec during our tests. However, it's also subdued and quiet for driving around town, which makes it very easy to drive everyday.
Compared with the Alfa Romeo Giulia Quadrifoglio and Audi RS5, the M4 is more engaging to drive. The steering responds in a more natural way than the hyper-alert set-up in the Giulia, plus it's far more playful in the corners than the RS5. Meanwhile, the interior feels solid and premium, while the heavily bolstered sport seats, M-specific seatbelts, bright red starter button and a sports steering wheel lend it a special feel.
Read our in-depth BMW M4 review
What is What Car? best price?
The What Car? best price shows you the cheapest way to buy your new car, whether it's by choosing an in-stock car through our partner Autotrader or placing a factory order.
Available now from: £73,784
RRP from: £93,305
About our price indicator
What Car? indicative Personal lease example (subject to status)
3.0 BiTurbo Competition Coupe 2dr Petrol Steptronic M xDrive Euro 6 (s/s) (530 ps)
| Expected annual mileage | 5000 |
| Term months | 60 |
| Deposit months | 12 |
| Monthly payment | £1,301.97 |
| Initial payment | £15,623.64 |
Step-by-step
Leasing works a bit like a long-term rental. You drive it, but you don’t own it.
- Choose your car, pick your terms and apply for lease credit online
- Pay monthly rental payments for your chosen term length
- Drive it, enjoy it, then give it back at the end
What you get
When you lease with Autotrader you get all of this:
- Full manufacturer’s warranty
- Road tax and roadside assistance included
- No admin fees
- Free returns within 30 days*
- Lower total monthly cost than PCP/HP
- No balloon payments
- Road tax included
Strengths
- Impressive range
- Comfortable ride
- Very refined
Weaknesses
- Poor rear visibility
- Back seats are uncomfortable on long trips
- Teslas have a better charging infrastructure
Model EQE 350+ Sport Edition | List price £69,105 | Target Price £60,355 | Saving £8750 | Percentage discount 12.7%
The styling of the Mercedes EQE is low and rounded, and the reason for this is so it can slip through the air with minimal resistant to maximise efficiency and range. While the look is quite unconventional, the risky design has paid off in the range department, because in 350+ form it can travel up to 429 miles officially. So-equipped, it's one of the longest-range electric cars out there.
Another benefit of the EQE's slippery shape is refinement, because the interior is very quiet when driving on the motorway, with minimal wind or road noise interrupting the interior. Unfortunately, though, it's not the most practical of electric cars and the interior doesn't feel as well made as a BMW i4's.
Read our in-depth Mercedes EQE review
What is What Car? best price?
The What Car? best price shows you the cheapest way to buy your new car, whether it's by choosing an in-stock car through our partner Autotrader or placing a factory order.
Available now from: £78,360
RRP from: £69,365
Our pick: 87kWh Advance Auto 5dr 22kW Charger
Strengths
- Stylish and high-quality interior
- Even entry-level models are well equipped
- 87kWh version has a competitive range
Weaknesses
- Not great to drive
- Rivals can charge quicker
- So-so performance for an electric car
Model 87kWh Advance | List price £48,145 | Target Price £42,817 | Saving £5328 | Percentage discount 11.1%
The Ariya is Nissan's second electric car after the Nissan Leaf, and its first electric SUV. While it's not the most comfortable offering, it does have a high-quality interior and a good official range. Indeed, with the larger 87kWh battery fitted, the Ariya can travel up 329 miles between charges, which is more than a BMW iX3 and similar to the Genesis GV60 RWD.
When it comes to standard equipment, this mid-range Advance version is very well equipped. It comes with heated front seats, a heated steering wheel and a heated front windscreen as standard. You also get a powered tailgate, wireless phone-charging and rear privacy glass.
Read our in-depth Nissan Ariya review
What is What Car? best price?
The What Car? best price shows you the cheapest way to buy your new car, whether it's by choosing an in-stock car through our partner Autotrader or placing a factory order.
Available now from: £29,999
RRP from: £35,000
About our price indicator
What Car? indicative Personal lease example (subject to status)
63kWh Engage SUV 5dr Electric Auto 7.4kW Charger (217 ps)
| Expected annual mileage | 5000 |
| Term months | 48 |
| Deposit months | 12 |
| Monthly payment | £314.57 |
| Initial payment | £3,774.84 |
Step-by-step
Leasing works a bit like a long-term rental. You drive it, but you don’t own it.
- Choose your car, pick your terms and apply for lease credit online
- Pay monthly rental payments for your chosen term length
- Drive it, enjoy it, then give it back at the end
What you get
When you lease with Autotrader you get all of this:
- Full manufacturer’s warranty
- Road tax and roadside assistance included
- No admin fees
- Free returns within 30 days*
- Lower total monthly cost than PCP/HP
- No balloon payments
- Road tax included
Strengths
- Tempting price tag
- Roomy rear seats
- Standard seven-year warranty
Weaknesses
- Unsettled ride
- Road noise
- MG's reliability record
Model 1.5 VTi-Tech Excite | List price £18,335 | Target Price £16,584 | Saving £1751 | Percentage discount 9.6%
The trouble with SUVs is that they can be expensive, but not the MG ZS. It's one of the cheapest SUVs money can buy, but where it steps ahead of the likes of the Dacia Duster is with its interior, because it feels surprisingly upmarket with plenty of soft-touch materials used throughout.
Mind you, it's not all perfect, because the ride is unsettled at low and high speeds, plus it doesn't come equipped with automatic emergency braking (AEB) – not even as an option. That said, the entry-level Excite trim is well equipped otherwise, and includes a 10in infotainment touchscreen, LED headlights, air-conditioning and cruise control as standard.
Read our in-depth MG ZS review
What is What Car? best price?
The What Car? best price shows you the cheapest way to buy your new car, whether it's by choosing an in-stock car through our partner Autotrader or placing a factory order.
Available now from: £16,995
RRP from: £20,495
About our price indicator
What Car? indicative Personal lease example (subject to status)
1.5 Hybrid+ SE SUV 5dr Petrol Hybrid Auto Euro 6 (s/s) (196 ps)
| Expected annual mileage | 6000 |
| Term months | 36 |
| Deposit months | 12 |
| Monthly payment | £234.27 |
| Initial payment | £2,811.24 |
Step-by-step
Leasing works a bit like a long-term rental. You drive it, but you don’t own it.
- Choose your car, pick your terms and apply for lease credit online
- Pay monthly rental payments for your chosen term length
- Drive it, enjoy it, then give it back at the end
What you get
When you lease with Autotrader you get all of this:
- Full manufacturer’s warranty
- Road tax and roadside assistance included
- No admin fees
- Free returns within 30 days*
- Lower total monthly cost than PCP/HP
- No balloon payments
- Road tax included
Strengths
- Fantastic off-road ability
- Good standard equipment
- Undercuts key rivals on price
Weaknesses
- Noisy, regardless of speed and road surface
- Expensive to run
- Unsettled ride
Model 2.0 GME Rubicon | List price £63,125 | Target Price £57,451 | Saving £5674 | Percentage discount 9%
If you regularly drive off-road, the Wrangler is a compelling proposition. In our preferred Rubicon trim, it comes with chunky tyres, a locking front and rear differential (to further improve traction on slippery surfaces) and a detachable anti-roll bar (which allows for greater suspension travel when the going gets tough). There are much better family SUVs for driving on the road, though, because the Wrangler is rather compromised.
Indeed, the Wrangler's big, heavy axles amplify the effect of potholes and cracks in the road, plus they cause the body to shimmy in a way that you simply don’t experience in a Land Rover Defender. On the plus side, you do get plenty of creature comforts as standard; this Rubicon version comes with heated leather seats, a heated steering wheel and adaptive cruise control.
Read our in-depth Jeep Wrangler review
What is What Car? best price?
The What Car? best price shows you the cheapest way to buy your new car, whether it's by choosing an in-stock car through our partner Autotrader or placing a factory order.
Available now from: £64,090
RRP from: £63,735
About our price indicator
What Car? indicative Personal lease example (subject to status)
2.0 GME Sahara SUV 4dr Petrol Auto 4WD Euro 6 (s/s) (272 ps)
| Expected annual mileage | 5000 |
| Term months | 48 |
| Deposit months | 12 |
| Monthly payment | £767.54 |
| Initial payment | £9,210.48 |
Step-by-step
Leasing works a bit like a long-term rental. You drive it, but you don’t own it.
- Choose your car, pick your terms and apply for lease credit online
- Pay monthly rental payments for your chosen term length
- Drive it, enjoy it, then give it back at the end
What you get
When you lease with Autotrader you get all of this:
- Full manufacturer’s warranty
- Road tax and roadside assistance included
- No admin fees
- Free returns within 30 days*
- Lower total monthly cost than PCP/HP
- No balloon payments
- Road tax included
Strengths
- Great handling
- Well equipped
- Roomy rear seats
Weaknesses
- Grey, cheap-feeling interior
- Seat Leon is more affordable
- Skoda Octavia has a much bigger boot
Model 1.0 EcoBoost Hybrid mHEV 125 Titanium | List price £28,500 | Target Price £26,314 | Saving £2186 | Percentage discount 7.7%
The Ford Focus is – and always has been – one of the best driver’s cars in the family car class, with truly entertaining handling and a range of pokey engines. As well as sharp dynamics, the Focus rides comfortably, particularly in Titanium trim where it gets the standard suspension set-up (ST-Line trims get firmer suspension). Standard kit is generous with Titanium, too, because it gives you a large 12.3in touchscreen infotainment system, a heated windscreen, dual-zone climate control and keyless entry.
Despite not being a lofty SUV, the Focus is very practical. In the back seats, there's more leg room than a Skoda Octavia, and even a six-footer should fit easily behind a similar-sized driver. The boot is also a good size, but at 358 litres it falls short of the vast load bay offered by the Octavia.
Read our in-depth Ford Focus review
What is What Car? best price?
The What Car? best price shows you the cheapest way to buy your new car, whether it's by choosing an in-stock car through our partner Autotrader or placing a factory order.
Available now from: £21,499
RRP from: £29,575
About our price indicator
What Car? indicative Personal lease example (subject to status)
1.0T EcoBoost MHEV ST-Line Hatchback 5dr Petrol Hybrid Manual Euro 6 (s/s) (125 ps)
| Expected annual mileage | 5000 |
| Term months | 48 |
| Deposit months | 12 |
| Monthly payment | £264.40 |
| Initial payment | £3,172.80 |
Step-by-step
Leasing works a bit like a long-term rental. You drive it, but you don’t own it.
- Choose your car, pick your terms and apply for lease credit online
- Pay monthly rental payments for your chosen term length
- Drive it, enjoy it, then give it back at the end
What you get
When you lease with Autotrader you get all of this:
- Full manufacturer’s warranty
- Road tax and roadside assistance included
- No admin fees
- Free returns within 30 days*
- Lower total monthly cost than PCP/HP
- No balloon payments
- Road tax included
Our pick: 1.5h Centre-Line CVT Euro 6 (s/s) 5dr
Strengths
- Efficient engine
- Slow depreciation
- Comfortable ride
Weaknesses
- Expensive to buy outright
- Not as practical as some rivals
- Yaris has longer warranty
Model 1.5i Hybrid Centre Line | List price £24,135 | Target Price £22,698 | Saving £1437 | Percentage discount 6%
If you played a game of 'spot the difference', you would struggle to differentiate between the Mazda 2 Hybrid and Toyota Yaris, because the former is based on the latter. Indeed, this means you get the same efficient hybrid system, which can average over 74mpg, according to official tests. Performance is decent, too; the hybrid system provides instant power from the electric motor when you put your foot down, so it doesn't leave you wanting for more when you need a sudden burst of pace.
To maximise the car's value, we recommend going for the entry-level Centre-Line trim. It gets plenty of standard equipment, including automatic high-beam headlights, rain-sensing wipers, air-con, a reversing camera and a 9.0in touchscreen infotainment system.
Read our in-depth Mazda 2 Hybrid review
What is What Car? best price?
The What Car? best price shows you the cheapest way to buy your new car, whether it's by choosing an in-stock car through our partner Autotrader or placing a factory order.
Available now from: £22,995
RRP from: £24,690
About our price indicator
What Car? indicative Personal lease example (subject to status)
1.5h Centre-Line Hatchback 5dr Petrol Hybrid CVT Euro 6 (s/s) (116 ps)
| Expected annual mileage | 5000 |
| Term months | 60 |
| Deposit months | 12 |
| Monthly payment | £251.11 |
| Initial payment | £3,013.32 |
Step-by-step
Leasing works a bit like a long-term rental. You drive it, but you don’t own it.
- Choose your car, pick your terms and apply for lease credit online
- Pay monthly rental payments for your chosen term length
- Drive it, enjoy it, then give it back at the end
What you get
When you lease with Autotrader you get all of this:
- Full manufacturer’s warranty
- Road tax and roadside assistance included
- No admin fees
- Free returns within 30 days*
- Lower total monthly cost than PCP/HP
- No balloon payments
- Road tax included
Our pick: 1.0 TSI Match Euro 6 (s/s) 5dr
Strengths
- Comfortable ride
- Surprisingly spacious interior
- Cheap running costs
Weaknesses
- Rivals are more fun to drive
- So-so interior quality
- Reliability could be better
Model 1.0 TSI 115 Match | List price £26,880 | Target Price £25,398 | Saving £1482 | Percentage discount 5.5%
If you're wondering where the Taigo fits into Volkswagen's range, it's essentially a sleeker and more affordable version of the VW T-Roc. This means you get a similar line-up of engines, including our favourite: the 1.0 TSI 115. With 113bhp, it’s more flexible than the entry-level 94bhp version, plus it cuts the 0-62mph time down by a second to 9.9 seconds.
Like the T-Roc, the Taigo's ride is well sorted and it smooths out potholes and bumps without making occupants uncomfortable. It's also surprisingly spacious in the back, with enough head room for six-footers – despite the sloping coupé SUV-like roofline.
Read our in-depth Volkswagen Taigo review
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What is What Car? best price?
The What Car? best price shows you the cheapest way to buy your new car, whether it's by choosing an in-stock car through our partner Autotrader or placing a factory order.
Available now from: £21,991
RRP from: £24,985
About our price indicator
What Car? indicative Personal lease example (subject to status)
1.0 TSI Match SUV 5dr Petrol DSG Euro 6 (s/s) (115 ps)
| Expected annual mileage | 5000 |
| Term months | 36 |
| Deposit months | 12 |
| Monthly payment | £213.01 |
| Initial payment | £2,556.12 |
Step-by-step
Leasing works a bit like a long-term rental. You drive it, but you don’t own it.
- Choose your car, pick your terms and apply for lease credit online
- Pay monthly rental payments for your chosen term length
- Drive it, enjoy it, then give it back at the end
What you get
When you lease with Autotrader you get all of this:
- Full manufacturer’s warranty
- Road tax and roadside assistance included
- No admin fees
- Free returns within 30 days*
- Lower total monthly cost than PCP/HP
- No balloon payments
- Road tax included
