Big savings on our Car of the Year Awards winners

We've just named the best cars in the UK as part of our Car of the Year event, and now you can save an average of £1879 on our winners...

Car of the Year 2021 contenders

The What Car? Car of the Year Awards are akin to the motoring Oscars, and last week we named the very best new cars on sale in the UK, ranging from small hatchbacks to SUVs, and from sports cars to electric cars.

And the good news is that if you're in the market for one of these fantastic models, then our free New Car Buying service can help secure you a great deal – in fact, you can save an average of £1879 on our award winners at the time of writing.

In this story we'll look at each winner and give you an example of how our Target Price savings can net you a great deal. Cars are presented in a random order.

The biggest savings on our Car of the Year Awards winners

Family Car of the Year: Seat Leon – save £3441

Family Car of the Year 2021 - Seat Leon

Model 1.5 TSI 130 Evo FR | List price £24,060 | Target Price £20,619 | Saving £3441 | Target PCP price £223 per month

What we said: "As a family car, the Leon gets the basics right by offering a big boot and loads of space for passengers. But it also serves up a very welcome slice of fun, feels classy inside and costs less to buy and run than you’d think. It's a fantastic all-rounder." Read the full Seat Leon review, or see more great Seat Leon deals.

Plug-in Hybrid of the Year - Skoda Octavia iV Estate

Model 1.4 TSI IV SE Technology | List price £32,185 | Target Price £29,900 | Saving £2285 | Target PCP price £342 per month

What we said: "The iV's official 282.5mpg shows what’s possible if you do lots of short journeys, while CO2 emissions of 31g/km drop it into the exceptionally low 6% company car tax bracket. Crucially, though, you still get all the usual Octavia Estate strengths, including a comfortable ride, loads of standard equipment and a boot that's big enough to build a barn in." Read our full Skoda Octavia Estate review, or see more great Skoda Octavia Estate deals.

Small Car of the Year and Overall Car of the Year: Dacia Sandero

Dacia Sandero 2021 front tracking COTY

Model 0.9 TCe 90 Comfort | List price £9945 | Target Price £9786 | Saving £159

What we said: "The Sandero is comfortable, good to drive, well equipped and very spacious, so it would be well worth considering even if it cost the same as its small car rivals. Except it doesn’t, of course. It’s an absolute bargain and an outstanding achievement." Read our full Dacia Sandero review, or see more great Dacia Sandero deals.

Hot Hatch of the Year: Toyota GR Yaris

Hot Hatch of the Year 2021 - Toyota GR Yaris

Model 1.6 Circuit Pack | List price £33,495 | Target Price £33,495

What we said: "The GR Yaris is everything a hot hatchback should be – fast, engaging at any speed and utterly thrilling to drive. However, that it should also prove cheaper to run than some rivals means it can also be used as a daily driver, and that makes it truly great." Read our full Toyota GR Yaris review, or see more great Toyota GR Yaris deals.

Large SUV of the Year 2021 - Kia Sorento

Model 1.6 T-GDi Hybrid 2 | List price £38,845 | Target Price £37,903 | Saving £942 | Target PCP price £380 per month

What we said: "The Sorento's hybrid tech combines good real-world fuel economy with comparatively low CO2 emission, while the ride is comfortable and the steering accurate. Throw in a nicely made and well equipped interior, a driving position that’s lofty enough to make HGV drivers jealous and Kia’s unmatched seven-year warranty, and the Sorento is an outstanding all-rounder." Read our full Kia Sorento review, or see more great Kia Sorento deals.

Coupé of the Year: BMW 4 Series – save £2615

BMW 4 Series 2021 COTY image

Model 420i M Sport (Pro Pack) | List price £43,285 | Target Price £40,670 | Saving £2615 | Target PCP price £438 per month

What we said: "Compared with the 3 Series, the 4 Series gets a wider rear end, stiffer chassis and lower centre of gravity, helping to make it far more rewarding to drive than similarly-priced rivals. Yet if you go for the M Sport Pro Package, it's also a comfortable choice. In fact, it’s a perfectly balanced take on the dual nature that makes for a world-class sports coupé. Read our full BMW 4 Series review, or see more great BMW 4 Series deals.

Small SUV of the Year: Ford Puma – save £1557

Small SUV of the Year 2021 - Ford Puma ST

Model 1.0 Ecoboost Hybrid (mHEV) 155 Titanium | List price £22,780 | Target Price £21,203 | Saving £1577 | Target PCP price £252 per month

What we said: "Compact yet practical, sporty yet efficient, stylish yet affordable… it’s rare that a car can genuinely combine all these virtues, but the Ford Puma does. That’s why it won our overall 2020 Car of the Year award, and why it remains our pick of the small SUV class despite an influx of new arrivals in the last 12 months." Read our full Ford Puma review, or see more great Ford Puma deals.

Large Electric Car of the Year: Tesla Model 3

Large Electric Car of the Year - Tesla Model 3

Model Standard Range Plus | List price £43,490 | Target Price £43,490

What we said: "Put simply, no large electric car balances range, performance, price and technology as well as the Model 3. It was already hugely compelling, both as a private buy and a company car, but a recent refresh has made it even better. It’s an incredibly desirable yet thoroughly sensible choice." Read our full Tesla Model 3 review, or see more great Tesla Model 3 deals.

MPV of the Year: Volkswagen Touran – save £5537

MPV of the Year 2021 - Volkswagen Touran

Model 1.5 TSI 150 SE | List price £28,580 | Target Price £23,043 | Saving £5537 | Target PCP price £240 per month

What we said: "The Touran is an incredibly practical choice, with space for adults in all three rows and Isofix fittings on all five rear seats. Yet despite this, it feels much like a normal hatchback from behind the wheel, thanks to tidy handling, a supple ride and relatively compact exterior dimensions. Add in a smart interior and a user-friendly infotainment system, and it's one of the best family cars out there in any class." Read our full Volkswagen Touran review, or see more great Volkswagen Touran deals.

Sports Car of the Year: Porsche 718 Cayman

Sports Car of the Year - Porsche 718 Cayman GTS

Model GTS 4.0 | List price £77,685 | Target Price £77,685 

What we said: "The Cayman is the best sports car on the planet, with its balletic cornering skills making rivals feel positively porky. But while all versions are great at going around bends, it's the GTS that you really want, because this swaps the four-cylinder engines of lesser versions for a glorious 4.0-litre flat six." Read our full Porsche 718 Cayman review, or see more great Porsche 718 Cayman deals.

Luxury SUV of the Year - BMW X5

Model xDrive45e M Sport | List price £69,915 | Target Price £66,465 | Saving £3450 | Target PCP price £688 per month

What we said: "When choosing a plug-in hybrid, it goes without saying that you want economy and cost-effectiveness, but if you don’t want to compromise on the finer things in life, the X5 xDrive45e is right up your street. It offers the same fantastic interior as any other X5, and is even more refined. Yet it's cheaper to run than rivals, not least because it can travel a whopping 54 miles on electric power." Read our full BMW X5 review, or see more great BMW X5 deals.

Sports SUV of the Year: Ford Puma ST

Sports SUV of the Year 2021 - Ford Puma ST

Model 1.5 Ecoboost 200 Performance Pack | List price £31,365 | Target Price £31,365 | Target PCP price £399 per month

What we said: "Until now, buying a sports SUV has required a sizeable outlay, but the Ford Puma ST changes that. Even the mighty Porsche Cayenne has to bow to the Puma’s incredible agility, while its greater driver engagement and less extreme acceleration mean there’s far more chance to enjoy yourself on the road. If you want an SUV to have fun in, you can’t buy better." Read our full Ford Puma ST review, or see more great Ford Puma ST deals.

Small Electric Car of the Year: Volkswagen ID.3 – save £404

Small Electric Car of the Year - Volkswagen ID.3

Model Pro Performance Life | List price £32,990 | Target Price £32,586 | Saving £404 | Target PCP price £353 per month

What we said: "Thanks to rear-wheel drive, accurate steering and fine body control, the ID.3 is an electric car that's genuinely fun to drive. What's more, it’s practicality is up with the roomiest family hatchbacks, predicted resale values are superb and it’ll be cheap to run for both company car drivers and private buyers. Throw in strong performance and a long range, and it's a brilliant choice." Read our full Volkswagen ID.3 review, or see more great Volkswagen ID.3 deals.

Coupé SUV of the Year: BMW X6 – save £4072

Coupé SUV of the Year - BMW X6

Model xDrive30d M Sport | List price £66,910 | Target Price £62,838 | Saving £4072 | Target PCP price £595 per month

What we said: "Without the X6, it’s doubtful the coupé SUV class would even exist, and the latest version moves the game on again. It’s one of the more entertaining cars in the class to drive, yet you don’t pay for this composure with a punishing ride. Meanwhile, the interior is as easy to use as it is beautifully built, with the X6’s infotainment putting the systems in all rivals to shame." Read our full BMW X6 review, or see more great BMW X6 deals.

Family SUV of the Year: Volvo XC40 – save £2095

Family SUV of the Year 2021 - Volvo XC40

Model T3 R-Design auto | List price £33,565 | Target Price £31,470 | Saving £2095 | Target PCP price £309 per month

What we said: "It might be a few years since we voted the multitalented Volvo XC40 our Car of the Year, but it still cuts the mustard. It blends generous passenger space and a practical boot with a quality interior and top-notch safety, so you aren't only buying a hugely desirable product, but one backed up with real substance." Read our full Volvo XC40 review, or see more great Volvo XC40 deals.

Performance Car of the Year: Porsche Taycan

Performance Car of the Year 2021 - Porsche Taycan

Model 4S | List price £83,635 | Target Price £83,635

What we said: "The Taycan is proof that electric performance cars can be just as rewarding and usable as the best petrol rivals, and then some. It offers exceptionally precise, tactile steering and incredible poise and grip in corners. But you also get a smooth ride, a gorgeous interior, space for four and a 252-mile official range." Read our full Porsche Taycan review, or see more great Porsche Taycan deals.

Executive Car of the Year: BMW 3 Series – save £2952

Executive Car of the Year 2021 - BMW 3 Series

Model 330e M Sport (M Sport Pro) | List price £44,635 | Target Price £41,683 | Saving £2952 | Target PCP price £459 per month

What we said: "The latest 3 Series has been our favourite executive car ever since it went on sale, but the specific magic of the plug-in hybrid 330e is in being all things to all drivers. It can run for up to 36 miles on electric power alone, which is enough for most commutes, but it's also great at shrugging off long motorway trips and displays an agility and sense of fun in corners that no rival can match." Read our full BMW 3 Series review, or see more great BMW 3 Series deals.

Convertible of the Year: Fiat 500 Cabriolet

Convertible of the Year 2021 - Fiat 500 Cabrio

Model Icon | List price £30,645 | Target Price £30,645

What we said: "The new Fiat 500 Cabrio is the first electric car to win our Convertible of the Year award, but don’t think it takes the trophy just because it taps into the zeitgeist. Just as appealing is the smartly finished interior and the fact that the 500 Cabrio is every bit as good to drive as the hatchback on which it’s based – a rare quality in a drop-top." Read our full Fiat 500 review, or see more great Fiat 500 deals.

Estate Car of the Year 2021 - Skoda Superb Estate

Model 2.0 TDI 150 SEL | List price £31,040 | Target Price £28,853 | Saving £2187 | Target PCP price £303 per month

What we said: "The Superb Estate is the most complete wagon you’ll find, offering a smooth and reassuring drive, an enormous boot and the sort of rear space usually reserved for cars that are chauffeur driven. The fact that it's incredibly well priced is merely the icing on the cake." Read our full Skoda Superb Estate review, or see more great Skoda Superb Estate deals.

Luxury Car of the Year: BMW 5 Series – save £7948

Luxury Car of the Year - BMW 5 Series

Model 530e M Sport (M Sport Pro Pack) | List price £54,820 | Target Price £46,872 | Saving £7948 | Target PCP price £493 per month

What we said: "As a plug-in hybrid with an electric range of 36 miles, the 530e can complete many journeys without needing to wake its engine at all. But even when this smooth 2.0-litre petrol unit does fire up, the car is quiet enough to put full-on limousines to shame. Specify it with adaptive suspension for the best ride, and the 530 becomes the supreme luxury package, without the price tag to match." Read our full BMW 5 Series review , or see more great BMW 5 Series deals.

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